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The priest announced during his homily that 20 lucky people will each get a free Bible because today culminates the week-long celebration of National Bible Week 2013. The theme for this year's celebration is "Proclaim the Word, Profess the Faith" with Psalm 119:105 and 2 Timothy 2:4a as reference verses.
After church, churchgoers lined up to get a piece of paper from a can. If "congratulations" is written on the paper, a Bible is given to that person. No one in our family though was lucky enough to get one. Probably it's God's way of telling us that we already have a Bible so he's giving it to those who doesn't have one yet.