ken block and DC shoes collaboration

24 June 2010

”Pacific
Ken Block and Ford Collaboration is here! And this Pacific Sunwear Jersey is my favorite. This Ken Block Gear and Ford Collaboration Line, from DC Shoes, features artwork from Ken Block's new Ford Fiesta Rally car and a 43 skull design from Huck Gee.
Pacific Sunwear Jersey frontPacific Sunwear Jersey back
Ken Block's rally career began in 2005. His skill and car control became quickly apparent and Block aptly nabbed Rookie of the Year in the Rally America Championship. Since then, Block has continued to race in the series, boasting a healthy number of podium appearances, as well as X Games medals. In addition to his performance in the car, Block has been a driving force in shedding light on the sport within the United States. Block co-founded DC Shoes, a worldwide leader in performance skateboarding shoes and a renowned action sports brand. His keen branding and marketing acumen not only elevated DC to their current eminent status, but has allowed Block to achieve global fame as a national rally driver through his wildly successful viral video campaigns. Ad Age named his “Gymkhana TWO” the No. 4 Viral Video of 2009. In January 2010, Block signed with Ford Motor Company to campaign both the Rally America series and the World Rally Championship, being the first American to do so.

The Monster World Rally Team was created and assembled by Ken Block, the object of the Monster World Rally Team is to redefine the race-team archetype. The team is driven not only to win, but to also market motorsport through innovative, creative and interactive ways. The goal: To become the best- known team in the WRC and bring rally to the masses along the way.

The collaboration line is now available at PacSun.com. Let me know which piece you would like in your wardrobe by leaving a comment.

2 comments:

Seiko said...

Belated Happy B-day Rj!
Hugs!

Noman said...

Thank you so much for providing insight into the industry, your blog is truly unique.
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